Data & Insights

We have the creative skills and experience to design bespoke question and survey formats for your business. All surveys are tailored to your qualitative and quantitative data response objectives.

You may need to improve overall customer service levels or increase customer engagement, conversions and sales. Surveys from your best customers and users are nice to get, but we provide the full story.

So you’re thinking of setting up a focus group and there are loads of things to consider, right? After all, you want to ensure all that time, money and effort will get you the customer insight you need, to gauge real feelings about your brand and service. This data significantly helps staff team goal setting.

From audio only to fully video recorded groups, all our focus groups come with their own data report containing key metrics for your business. At Customer Journey, we're able to manage as much or as little of the qualitative process as possible, with high priority placed on;

- Organisation, validation and participant transparency

- Persona and profiling

- Creative questioning, engaging scenarios, and screening

- An inviting, informal atmosphere

- Frequent participant feedback loops and reports.

Having worked directly with an industry-leading mystery shopping and mystery client feedback company for over three years, we can access, design and coordinate the best B2C and B2B client experience formats and field teams all on your behalf. Customer Journey captures the most organic, genuine and real-time exceptional reports you can rely on from the industry leaders.

Programmes span leisure, tourism and retail, food and beverage, through to car dealerships and building trades. Mystery Client enquiries for Insurance, Legal and Financial firms and a multitude of business-to-business organisations with comprehensive experiential feedback reports including online, on phone and onsite.

Turning likes and follows into meaningful customer journeys can be just as much of a challenge for global brands as it can be for any small-medium business. But sometimes, basing strategy on assumptions can be an expensive waste of your company’s time, budget and resource.

Where do we come in? At Customer Journey, we use advanced data science and predictive models. Industry leading SDK access to native social media API's for Facebook, Twitter, Instagram, Youtube, Linkedin, Omnichannel hashtags and Google Analytics. We provide competitor-focused reports to help you quantify success and improve your social media performance.